HSSMI conducted a two-part study with a detailed analysis of target markets and an exploration of other opportunities.
A workshop was first carried out with JW Froehlich UK Ltd to discuss case studies and extract core competencies, capabilities and transferable skills. The Target Market Analysis broke down production stages for motor and battery manufacture to compare with JW Froehlich UK Ltd’s key competencies.
Each step was assessed for ease of skill transfer and market saturation. This process was used to indicate market entry points and make suggestions for expansion in to the sector. The high-level market study explored outside of the automotive sector to identify further opportunities. Each sector was analysed to understand the industry outlook, industry presence in the UK, market competition, major players and barriers to market. The final report was a valuable aid for JW Froehlich UK Ltd in making informed decisions on the future direction of the business.