The aim of this innovative and industry led project is to create and implement a comprehensive manufacturing gamification strategy using techniques developed from the gaming industry. This project will explore how the concept of gamification can be successfully integrated into the operations and culture of Automotive manufacturers to help them achieve greater levels of productivity and resource efficiency from their manufacturing processes.

The ultimate objective of this project is to test that, through the adoption of appropriate gamification techniques;

  • Employees will become more engaged
  • Productivity levels will increase
  • Waste will be minimised
  • Quality can be enhanced

The Application of this 18 month project will be based at CNH Industrial Tractor assembly facility in Basildon.

For further information please contact Brais Carballedo,